Why is content creation so important?
Brand recognition, user engagement, and search engine optimization (SEO).
- 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Source)
- 70% say content marketing makes them feel closer to the sponsoring company. (Source)
- 60% of consumers feel more positive about a company after reading custom content on its site. (Source)
- 90% of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with them. (Source)
- 70% of consumers prefer getting to know a company via articles rather than ads. (Source)
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